There’s just no street cred for a sports sedan without an artfully modified version or two running around, so to drum up excitement for the upcoming 2014 Lexus IS, Lexus turned to the edgy online artists’ community at DeviantART for help in creating a concept IS for the SEMA show in Las Vegas.
The new IS already sports an aggressive design, but Lexus partnered with DeviantART to take the car to the next level. Over 600 submissions from the community were narrowed down to twenty-five that reflected Lexus’ brand essence, were original…and were actually buildable! The “ultimate IS sport sedan concept” is scheduled to be built by VIP Auto, based on a design by Rob Evans from Seattle, WA, and will be displayed at SEMA.
In addition to having his winning design executed in sheet metal, Evans receives a one-year lease of a 2014 Lexus IS F Sport, a cash prize, DeviantART online benefits and a trip to SEMA.