Ford Mustangs have been around for 50 years now and have come in many colors. Buyers preferences have changed from the subdued yellows and browns of the 60s to brighter and more bold hues found today on the market.
In America, white is the most popular car color sold, but not on Mustangs. Only about 10% of Mustangs currently being bought are white.
Black is the most popular Mustang color currently, accounting for 28% of 2013 sales. However, between 1967 and 1973 black Mustangs made up merely 1.5% of sales.
Red is constantly popular among sports cars, and red Mustangs account for close to 21% of the total amount of Mustangs ever sold.
Blue was extremely popular early on for the Mustang. In 1968, 30% were any of the six shades of blue offered. Recently, hues like Kona Blue and Grabber Blue have caused a boost in blue Mustang sales to the tune of 23% of sales in the past few years.
Although brown, yellow and green were popular in the past, they have fallen by the wayside in this century. The last time brown Mustangs were even made was 1989. Generally yellow and green Mustangs are limited editions such as the Boss 302 and the Bullitt.
Over the years, Mustang has had many specialty colors, including 1967’s Playboy Pink, 2004’s Mystichrome on the SVT Cobra with its color-shifting paint, and even today’s Gotta Have It Green (this one happens to be my favorite). Mustang has always offered many color options, packages and plenty of special editions, giving its buyers nearly infinite ways to make their car their own.
Melanie Banker, Ford Mustang marketing manager, said, “Our Mustang owners are passionate about their cars, and the exterior paint color they choose invokes an emotional response to the vehicle. Mustang owners buy a vehicle in School Bus Yellow or Grabber Blue because it reflects what they want their Mustang to say to the world about them.”
Some Mustang owners say that the color of their car helps create a bond between the car and the driver, almost like a drivable friend. Mustang drivers are a passionate bunch.
There are many Mustang owners who join together in clubs just to celebrate the fact that they have the same color car.
President and owner of AllRedMustangs.com, Steve Schattern said, “Your car is an extension of you and embraces your personality. I think red has become more popular over the years since the Mustang became America’s muscle car. Color registries are a great way to bring people with a commonality together. It’s another way to share a common bond.”
