The official unveiling of the new MINI Cooper is scheduled to take place November 18, and the company has begun releasing teaser ads featuring the brand’s unofficial mascot, “Spike” the English bulldog. Though spy photos have revealed the new MINI’s exterior and interior in pretty specific detail, the company’s running a series of teaser ads for those who haven’t yet had the car spoiled by Internet spy photographers.
English bulldogs have appeared in MINI’s advertising before, and the iconic animal is featured on many of the company’s accessory lifestyle products, including keychains, pillows and smartphone covers. Expect a series of television ads featuring the dog’s adventures with the new MINI during the next month or so.
