The Chrysler Foundation helped Windsor-Essex County’s United Way/Centraide to raise money with its Ram Tough Truck Pull event, which took place on November 3, 2013 in front of the Chrysler Canada headquarters.
Hundreds came to participate in the challenge and the event generated over $15,000 in donations for United Way Canada‘s 2014 Fundraising Campaign. Participants had to come up with a way to pull an auto transport carrier. Difficult enough, correct? Fill it up with six Ram 1500 trucks 50 meters down a street, and try to do it faster than the other competitors, keeping in mind that this whole conglomerate weighs in at more than 75,000 pounds.
Winning the event was a team from LiUNA Local 625 with a time of 56.87 seconds. They won a VIP suite at a Windsor Spitfires game and the “Guts, Glory, Ram” Cup.
United Way’s “Creating Thriving Neighbourhoods Strategy” which helps to make neighborhoods in Windsor’s west end, Meadowbrook, Leamington, Glengarry-Marentette, Drouillard Road to be safer and stronger are the ones who will benefit from the funds raised by the Ram Tough Truck Pull.
“Chrysler employees have a long and proud history of generously supporting the Windsor-Essex United Way, so it was only fitting that when United Way came to us and described their unique fundraising activity, we wanted to be involved,” said President and CEO, Chrysler Canada and Ram Truck Brand, Reid Bigland. “However, we didn’t want to just participate, we wanted to sponsor the event through The Chrysler Foundation and involve our Ram trucks to ensure the competition reflected the maximum challenge.”
Chrysler Canada is not new to partnering with United Way/Centraide Windsor-Essex County. In October United Way/Centraide Windsor-Essex County and Chrysler Canada’s Windsor Assembly Plant worked together to hand out 10,000 new Scholastic books for children at multiple community outreach locations. Over the past two years, both groups have worked together in activities such as neighborhood cleanups which has been participated in by hundreds of Chrysler Canada’s employees who helped contribute over $1.1 million toward United Way programs in 2012 alone.