How do you go about selling a beat-up old car? If you’re Luke Aker, owner of Ikonik Films in Orlando, Florida, you produce a video ad and post it on Craigslist. The independent filmmaker’s tongue-in-cheek ad for his 1996 Nissan Maxima, shot in the style of a pretentious luxury car ad, became an instant Internet hit. Naturally, the car was sold quickly as well–but it’s the buyer that’s a surprise. It’s unlikely that any of us will ever manage to sell a car in the twilight of its life back to the manufacturer, but that’s exactly what happened. Aker received a Twitter message from Nissan USA and reported later that Nissan made an offer and purchased the car, as well as making a donation to a veterans’ charity.
