As part of its “Join the Pact” anti-drunk driving campaign, Johnnie Walker released a 90-second TV spot at the Brazilian Grand Prix. The striking ad uses CGI whiskey tumblers to form a life-sized glass Formula One car similar to the McLaren that Johnnie Walker sponsors, and then uses the car for a predictable illustration of the dangers of impaired driving. Mika Hakkinen has a cameo in the spot as well.
Be safe out there this holiday!