Kia’s 2014 Soul is fresh out of the box, so to speak, but that doesn’t mean it’s too early for a special edition. Taking the Soul’s individuality and attitude to the next level, the “Red Zone” Soul arrives early in 2014, with styling inspired by the Track’ster concept. Just 2000 Red Zone editions will be built.
The link to the Track’ster goes deeper than just the paint, as that particular concept also influenced the styling of the second-generation Soul. Elements of the design, including the unique tower-shaped speaker/air vent units and the shape of the dash, were lifted almost directly from the Track’Ster. The Red Zone, based on the Soul +, features white paint with red accents, similar to the Track’ster’s, and a unique body kit with additional red accents. Unique eighteen-inch wheels complete the look.
Inside, the black seats and leather dash hood feature red stitching, and red trim adorns the shifter, air vents and console. A 2.0 liter direct-injection four-cylinder engine is standard, and produces 164 horsepower. A six-speed automatic transmission is also standard. The Soul Red Zone is otherwise stock.
Were you waiting for a marketing talking head from Kia to bring it all together for you? Here it is, from Michael Sprague, executive vice president of marketing and communications at Kia: “The Soul has always appealed to those who choose to express their individuality through their vehicle, and special editions have been a part of the lineup since the first-generation Soul went on sale in 2009. The Red Zone Soul underscores that independent spirit and brings to life many styling features from our wild Track’ster concept.”