In the latest of a series of awesome advertising stunts, Volvo Trucks communicated the agility and toughness of its new FL-series trucks by taking it to Spain, to run with the bulls. Literally. Directed by Henry Alex Rubin, the spot, entitled “The Chase” used over 50 extras and 28 cameras to capture the mayhem.
Volvo’s been pulling a number of cool stunts lately to advertise its new European heavy-duty trucks, including suspending one from a crane over a river (with the president of the company standing on top of it) to demonstrate the frame’s strength and mocking up a special steering wheel cage so the truck could be steered by a trained hamster to demonstrate how easy it is to drive. Driving Fans can’t wait to see what attribute Volvo Trucks decides to showcase next!
